IKEA UAE - Ecommerce

IKEA UAE - Ecommerce

IKEA UAE - Ecommerce

Serving Swedish cuisine: IKEA UAE food delivery app UI Study.

Serving Swedish cuisine: IKEA UAE food delivery app UI Study.

Serving Swedish cuisine: IKEA UAE food delivery app UI Study.

Project Basics

MY ROLE

Visual Design

Visual Design

Wireframing

Wireframing

Design Thinking

Design Thinking

DELIVERABLES

Mobile Application

Project Brief

Create an intuitive mobile application for the UAE arm of a Swedish multinational conglomerate. Design an engaging and user-friendly experience for ordering pre-cooked and ready-to-cook food items, catering to users seeking a taste of authentic Swedish flavors.

GOAL

To create a seamless and informative digital platform that introduces Swedish cuisine to the UAE market, catering to the diverse preferences of users. The goal is to bridge the gap between Swedish food offerings and the diverse Middle Eastern food culture, ensuring an intuitive and informative platform for users seeking to explore and experience Swedish cuisine.

Project Basics

MY ROLE

Visual Design

Wireframing

Design Thinking

DELIVERABLES

Web and Mobile Applications

Project Brief

The project involves designing a comprehensive stock market analysis platform, focused on delivering accurate insights for investors to optimize profits and manage risks effectively. The platform will leverage proprietary indicators and trend analysis techniques to identify lucrative stock opportunities.

GOAL

Develop an intuitive and advanced stock market analysis platform featuring seamless data visualization and trend analysis capabilities. The design should align with the parent company's theme, with the option to enhance and propose improvements as necessary.

Problem Statement

Problem Statement

The challenge is to design a digital experience that effectively introduces Swedish cuisine to the diverse UAE population, where Middle Eastern food culture is prevalent. The platform needs to address the potential lack of familiarity with Swedish food, helping users navigate the unfamiliar territory and encouraging them to explore and try new culinary options.

The challenge is to design a digital experience that effectively introduces Swedish cuisine to the diverse UAE population, where Middle Eastern food culture is prevalent. The platform needs to address the potential lack of familiarity with Swedish food, helping users navigate the unfamiliar territory and encouraging them to explore and try new culinary options.

Target Demographics

Target Demographics

The target audience includes UAE residents with varying ethnic backgrounds and culinary preferences. This encompasses individuals curious about Swedish cuisine, those open to trying new food experiences, and those seeking a unique culinary journey that fuses Middle Eastern and Swedish flavors. The platform aims to engage a wide range of users who are open to exploring diverse food options.

The target audience includes UAE residents with varying ethnic backgrounds and culinary preferences. This encompasses individuals curious about Swedish cuisine, those open to trying new food experiences, and those seeking a unique culinary journey that fuses Middle Eastern and Swedish flavors. The platform aims to engage a wide range of users who are open to exploring diverse food options.

User Persona

User Persona

After our the discovery workshops with the client and few user interviews few got to draft the user personas for the product. Meet Sarahand Zubair, our two distinct user personas for the Swedish cuisine food delivery app.

After our the discovery workshops with the client and few user interviews few got to draft the user personas for the product. Meet Sarahand Zubair, our two distinct user personas for the Swedish cuisine food delivery app.

Solution Overview

Solution Overview

We engaged in multiple ideation processes and iterations, exploring diverse concepts such as social media virality and gamification. However, aligning with technical limitations and business objectives, we opted for a refined approach. Hence, the primary challenge was: How can we create a product that presents users with Swedish food recipes they can easily cook at home using ingredients from the app?

We engaged in multiple ideation processes and iterations, exploring diverse concepts such as social media virality and gamification. However, aligning with technical limitations and business objectives, we opted for a refined approach. Hence, the primary challenge was: How can we create a product that presents users with Swedish food recipes they can easily cook at home using ingredients from the app?

User Journey Mapping

User Journey Mapping

Once we defined our How Might We statement, we were ready to create a user journey map for our persona in order to better understand her needs and pain points. In the scenario below, Zubair, a fitness enthusiast, navigates the app for healthy recipes. He selects fitness-focused dishes and swiftly shops for required ingredients, effortlessly aligning his cooking with his active lifestyle.

Once we defined our How Might We statement, we were ready to create a user journey map for our persona in order to better understand her needs and pain points. In the scenario below, Zubair, a fitness enthusiast, navigates the app for healthy recipes. He selects fitness-focused dishes and swiftly shops for required ingredients, effortlessly aligning his cooking with his active lifestyle.

Final Outcome

Final Outcome

Initially, we introduced Swedish food recipes within the product description page and seamlessly cross-sold complementary ingredients. This concept draws inspiration from IKEA's dining hall strategy, where experiential engagement drives product purchases.

Initially, we introduced Swedish food recipes within the product description page and seamlessly cross-sold complementary ingredients. This concept draws inspiration from IKEA's dining hall strategy, where experiential engagement drives product purchases.

Future Enhancements

Future Enhancements

History-Based Suggestions

History-Based Suggestions

The app's new feature requests user permission to access browsing history. Using this data, the app suggests dishes based on users' search history and behavior, enhancing personalization.

The app's new feature requests user permission to access browsing history. Using this data, the app suggests dishes based on users' search history and behavior, enhancing personalization.

Food Tinder

Food Tinder

One of the other interesting feature is the Food Tinder, where the users will be interacting with a tinder style interface in which they'll be suggested with the Swedish food based on their usage behaviour.

One of the other interesting feature is the Food Tinder, where the users will be interacting with a tinder style interface in which they'll be suggested with the Swedish food based on their usage behaviour.

Being a Designer for 5+ years. The best part is, I enjoy the process more.

Being a Designer for 5+ years. The best part is, I enjoy the process more.

Being a Designer for 5+ years. The best part is, I enjoy the process more.

Being a Designer for 5+ years. The best part is, I enjoy the process more.

Being a Designer for 5+ years. The best part is, I enjoy the process more.

My expertise lies in systems

My expertise lies in systems

My expertise lies in systems

My expertise lies in systems

My expertise lies in systems

I'm exceptionally quick in designing

I'm exceptionally quick in designing

I'm exceptionally quick in designing

I'm exceptionally quick in designing

I'm exceptionally quick in designing

Unified Collaboration

Unified Collaboration

Unified Collaboration

Unified Collaboration

Unified Collaboration

Currently working at, Netbramha Studios as a Senior Product Designer.

Currently working at, Netbramha Studios as a Senior Product Designer.

Currently working at, Netbramha Studios as a Senior Product Designer.

Currently working at, Netbramha Studios as a Senior Product Designer.

Currently working at, Netbramha Studios as a Senior Product Designer.

Emerging Star of the Year - In recognition of my outstanding performance, I received the Emerging Star of the Year award for the year 2021-2022.

Emerging Star of the Year - In recognition of my outstanding performance, I received the Emerging Star of the Year award for the year 2021-2022.

Emerging Star of the Year - In recognition of my outstanding performance, I received the Emerging Star of the Year award for the year 2021-2022.

Mohamed Rifath | rifathms14@gmail.com

Mohamed Rifath | rifathms14@gmail.com

Mohamed Rifath | rifathms14@gmail.com

Mohamed Rifath | rifathms14@gmail.com

Mohamed Rifath |

rifathms14@gmail.com

© COPYRIGHT 2023

© COPYRIGHT 2023

© COPYRIGHT 2023

© COPYRIGHT 2023

© COPYRIGHT 2023