Ad-Tech

Ad-Tech

Ad-Tech

Ad-Tech

Ad-Tech

Streamlining Ad monetization with an intuitive Dashboard

Streamlining Ad monetization with an intuitive Dashboard

Streamlining Ad monetization with an intuitive Dashboard

Project Basics

Project Basics

MY ROLE

User Experience Design

User Experience Design

Visual Design

Visual Design

Wireframing

Wireframing

Design System

Design System

Data Visualization

Data Visualization

DELIVERABLES

Web and Mobile Applications

Web and Mobile Applications

Project Brief

Project Brief

The project involves the development of an advanced and user-centric revenue management system tailored for diverse media businesses, including OTT, CTV, audio, print, digital, e-commerce, gaming, and telecom. The goal is to simplify ad sales and operational workflows, providing a unified perspective of revenue sources and enabling data-driven decision-making.

The project involves the development of an advanced and user-centric revenue management system tailored for diverse media businesses, including OTT, CTV, audio, print, digital, e-commerce, gaming, and telecom. The goal is to simplify ad sales and operational workflows, providing a unified perspective of revenue sources and enabling data-driven decision-making.

GOAL

To create an intuitive and comprehensive revenue management dashboard, that aims to optimize ad sales and operations, offering real-time, accurate revenue insights for informed business strategies.

To create an intuitive and comprehensive revenue management dashboard, that aims to optimize ad sales and operations, offering real-time, accurate revenue insights for informed business strategies.

Problem Statement

Problem Statement

The current interface is not something that will make sure the platform is trust worthy or wont give the users the confident over the product, since the ad revenue management is done in millions. The current pivotal feature that's holding the clients is the features and the services they offer, even though the users are finding it hard to navigate and take actions n the current version.

The current interface is not something that will make sure the platform is trust worthy or wont give the users the confident over the product, since the ad revenue management is done in millions. The current pivotal feature that's holding the clients is the features and the services they offer, even though the users are finding it hard to navigate and take actions n the current version.

Target Demographics

Target Demographics

The target users are the Sales persons, Ads Account managers and the administration and management level persons. The product should be scalable and could be focused on any of the user groups.

The target users are the Sales persons, Ads Account managers and the administration and management level persons. The product should be scalable and could be focused on any of the user groups.

The Architecture

The Architecture

During the Information Architecture phase, we opted for an interactive prototype approach, steering away from a complex interweaving of threads.

During the Information Architecture phase, we opted for an interactive prototype approach, steering away from a complex interweaving of threads.

User Flow

User Flow

The user flow encompasses sales, operations, and management, ensuring efficiency, quick decision-making, optimized inventory use, and seamless communication.

The user flow encompasses sales, operations, and management, ensuring efficiency, quick decision-making, optimized inventory use, and seamless communication.

Wireframes that reflects the visual language

We mirrored the envisioned end product's essence from our initial discovery workshop, guiding design direction and potential outcomes.

Visuals

Through iterations, we adopted a hybrid theme - dark and light - aiming for a streamlined, user-friendly design for data-heavy products. The comprehensive framework, visuals, and components align with this approach.

Visuals

Through iterations, we adopted a hybrid theme - dark and light - aiming for a streamlined, user-friendly design for data-heavy products. The comprehensive framework, visuals, and components align with this approach.

Impact Created

Impact Created

$30.6M

$30.6M

Funds Raised

Funds Raised

Our product has raised a total funding of $30.6M over 2 rounds, after the total redesign.

Our product has raised a total funding of $30.6M over 2 rounds, after the total redesign.

43.4%

43.4%

Increase in annual revenue

Increase in annual revenue

I contributed in boosting the numbers through ideation, design thinking, and strategy.

I contributed in boosting the numbers through ideation, design thinking, and strategy.

13%

13%

Increase in lead conversion rate

Increase in lead conversion rate

Improved user experience and seamless flow helped in increase the lead conversion rate.

Improved user experience and seamless flow helped in increase the lead conversion rate.

Being a Designer for 5+ years. The best part is, I enjoy the process more.

My expertise lies in systems

I'm exceptionally quick in designing

Unified Collaboration

Currently working at, Netbramha Studios as a Senior Product Designer.

Emerging Star of the Year - In recognition of my outstanding performance, I received the Emerging Star of the Year award for the year 2021-2022.

Mohamed Rifath | rifathms14@gmail.com

© COPYRIGHT 2023

Being a Designer for 5+ years. The best part is, I enjoy the process more.

My expertise lies in systems

I'm exceptionally quick in designing

Unified Collaboration

Currently working at, Netbramha Studios as a Senior Product Designer.

Emerging Star of the Year - In recognition of my outstanding performance, I received the Emerging Star of the Year award for the year 2021-2022.

Mohamed Rifath |

rifathms14@gmail.com

© COPYRIGHT 2023

Being a Designer for 5+ years. The best part is, I enjoy the process more.

My expertise lies in systems

I'm exceptionally quick in designing

Unified Collaboration

Currently working at, Netbramha Studios as a Senior Product Designer.

Emerging Star of the Year - In recognition of my outstanding performance, I received the Emerging Star of the Year award for the year 2021-2022.

Mohamed Rifath | rifathms14@gmail.com

© COPYRIGHT 2023

Being a Designer for 5+ years. The best part is, I enjoy the process more.

My expertise lies in systems

I'm exceptionally quick in designing

Unified Collaboration

Currently working at, Netbramha Studios as a Senior Product Designer.

Emerging Star of the Year - In recognition of my outstanding performance, I received the Emerging Star of the Year award for the year 2021-2022.

Mohamed Rifath | rifathms14@gmail.com

© COPYRIGHT 2023

Being a Designer for 5+ years. The best part is, I enjoy the process more.

My expertise lies in systems

I'm exceptionally quick in designing

Unified Collaboration

Currently working at, Netbramha Studios as a Senior Product Designer.

Emerging Star of the Year - In recognition of my outstanding performance, I received the Emerging Star of the Year award for the year 2021-2022.

Mohamed Rifath | rifathms14@gmail.com

© COPYRIGHT 2023

Wireframes that reflects the visual language

We mirrored the envisioned end product's essence from our initial discovery workshop, guiding design direction and potential outcomes.